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Steve Grunwell – https://stevegrunwell.com/ https://github.com/stevegrunwell/structured-data/blob/master/README.md What is Structured Data? Standards to help computers to understand our content. Content is for humans. Structured data is for machines. Structured Data Structured data is all about providing context itemtype/itemprop/content HTML/XML HyperText and eXtensible Markup Language Meant to convey information in a meaningful way Generic layout RSS An extension of XML for content sydication Introduced structure: post titles, content, dates Standardized and can be validated Microformats & Dublin Core Competing standards for rich data Dublin Core is a specific set of standards, but designed to be limited in scope Uses meta tags Microformats – uses class names Resource Description Framework (RDF) A specification for modeling metadata New attributes Opengraph Facebook’s social graph Used to create rich media when sharing content…